What’s in a logo? Everything!
By Carolyn Martin
When graphic designer Lindy Thibodaux volunteered to create a new logo for VoiceCatcher, little did we know that she would not only deliver a compelling image but give us a tutorial on design. Considering all the venues where the logo will appear – our online journal, weblog, Facebook, Pinterest, business cards, stationery – Lindy carefully chose each element to reflect VoiceCatcher’s mission. What is so extraordinary about this talented woman was her ability to get to the soul of VoiceCatcher so quickly and accurately. The best way to understand Lindy’s creative process is to read, step-by-step, how she arrived at our new logo. Here’s what she shared about her choices:
A good logo should always communicate more than just who you are and what you do. It should give a sense of the driving force at the foundation of your organization: Why do you exist? In this case, I felt that encapsulating who you are – women, artists, writers, community – was my priority. What you do is summed up in the tag line: connecting, inspiring, empowering. In keeping with my feeling that “voice” is the most powerful part of your name, I came up with the idea of incorporating quotation marks as a graphic element. In the course of trying various (read: over 100) styles of quotation marks, I came across the stylized ones in the logo. For some reason, their shape and orientation made me wonder if I could merge the marks with the silhouette of a woman’s face. So the quotation marks serve multiple purposes:
• They serve as a visual “frame” for the VoiceCatcher name and tagline.
• The square corners evoke the shape of books, artworks and bookends.
• The square corners also provide a strong counterpoint to all the curvy lines in the italicized parts of the VoiceCatcher name, as well as in the soft feminine silhouette.
• The curving lower part of the quotation marks also echoes the curves in the silhouette.
• The frame they create subtly reinforces the “Catcher” part of the VoiceCatcher name.
• The silhouettes facing each other reinforce the sense that women in this community are talking to each other and saying, “VoiceCatcher.”
The VoiceCatcher name
The use of italics in the V and Catcher creates a dynamic feel (movement, action, progress), as well as slightly softening the strength of the non-italic “-oice.” Because VoiceCatcher is about celebrating the written and artistic works of local women, I felt strongly that a black/greyscale scheme would help showcase these works, not compete with them. At the same time, it sends a message of strength and solidity that’s important to building the VoiceCatcher brand. After all, your community and their work is why VoiceCatcher exists.
All of us who have had the pleasure of working with Lindy on the logo and the design elements of our new online journal can attest to her gracious generosity of time and talent. She is now part of VoiceCatcher’s history and deserves our community’s gratitude and respect.
About Lindy Thibodaux
Lindy Thibodaux has created a multi-faceted business that connects photography and color palette development with a line of unique yarns and knitwear designs. Her professional background includes graphic design, video production and costume design for film. She is also a published writer, concentrating on how-to articles and e-books, and is currently working on a screenplay. In her graphic design work, Lindy focuses on typography and also creates montages with her photographs to incorporate into her designs. An exhibit of her photographs and montages is currently hanging in the downtown offices of Greater Portland Inc. in the PacWest building. Her graphic design work for VoiceCatcher displays her clean, expressive style. Find Lindy’s extraordinary work at knittique.com, photo-graphicdesign.com and colormusing.com.